MEET
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Branding
Cooking up a new plant-based meat brand from scratch, from strategy through to name, packaging and more.
Proform
5 months
After working with the CSIRO, Proform cereal producers had developed a fantastic new formula for creating plant-based meat products. Before it could land on supermarket shelves though, they needed to work out the story and the brand.
Workshopping closely with the Proform team, an entirely new brand was cooked up. Identifying everything from market space through strategic narrative, packaging, guidelines, copy tone, website, social templates and more - securing the deals that got them into grocers.
