The name's Paul Cotton
I turn big ideas into brand realities
Multi-disciplinary Creative Director
20yrs brand, digital, content, experience design
Sydney, Australia
What gets me out of bed
Brand & Identity – turning business problems into memorable symbols, stories and guidelines.
Content & Campaigns – from one‑liner hooks to 139‑piece roll‑outs that shift sentiment.
Digital & UX – e‑com journeys, app flows, data‑powered experiences.
Experiential – when ideas need a heartbeat IRL (or in XR).
Tech & AI – it’s buzzwordy, but I’m a huge nerd who loves the bleeding edge
I work with these kinds of brands
Quick brags
35+ major award wins (local and global)
Led teams of 2→20
Helped clients land $20m+ in new revenue
Once convinced journalists to wear rugs on their feet
SEE THE WORK
Get in touch if you need the password.
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