BWS Cool Room
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Earned
A chill gig transforming a BWS cool room into a venue to reconnect with Gen Z.
BWS
2 months
BWS was seeing a significant drop off in Gen Z customers, and one surprising insight stood out. They were afraid to enter bottle shops.
The BWS cool room was turned into the chillest gig venue around. With two unique shows in Sydney and Melbourne, influencers, media and competition winners enjoyed intimate shows with Lime Cordiale and Broods. Each show was streamed by the broadcast team, as well as interviews from the artists, walking through the BWS shelves - showing exactly how to shop for and make their favourite drinks, earning millions of media impressions.
