Hawaii Tourism Campaign
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Content
Bringing people to Hawaii with the meeting of two indigenous cultures.
Hawaii Tourism
3 months
Hawaii was seeing a drop in visitors from Australia, and the few that did make it across the ocean often stayed locked in their resorts, failing to take in everything and all the natural beauty Hawaii has offer.
A social content campaign featuring indigenous model Samantha Harris, and framed around the coming together of two incredible indigenous cultures. This piece (and its social cuts) took viewers out of the resorts and into the real Hawaiian landscape, teaching them about everything the islands have to offer - from a fresh, evocative perspective. As part of the creation of this campaign, local film school students were engaged (and paid), in order to give back with credible, career starting experience.
